Two channels, one pipeline.
Google Ads: capturing the intent already there
Search campaigns rebuilt around the exact terms people use when they’re ready to book a venue — restructured ad groups, tightened match types, and negative keywords cutting spend on browsers rather than bookers. Conversion tracking set up around genuine enquiry submissions, not just clicks.
Meta Ads: building demand before people search
Paid social campaigns showcasing the venue to audiences likely to be planning an event — built from lookalikes of existing customers and layered interest targeting, with creative rotated regularly to keep cost per lead down as audiences fatigue.
A pipeline, not a one-off campaign.
Campaigns run
Google & Meta ads live continuously, tuned to venue-hire intent.
Leads land
Enquiries flow in and are checked against booking criteria.
Handed to the venue
Qualified leads sent straight through for the team to follow up.
Optimised weekly
Spend, targeting and creative reviewed and adjusted every week.
Let’s fill your calendar too.
Book a free 30-minute strategy call and we’ll show you exactly how we’d approach it for your venue.